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A:
Unless you know the business personally, it can be difficult to
trust any ebusiness 100%. Even big chain stores like Mfi have gone
into liquidation and left existing customer with a bill but no product.
The first thing to do if you are uncertain of the Internet merchant,
is to search Google or Yahoo for reviews of the company. Whilst
these reviews, on average, tend to be negative, it will indicate
whether the business is an out and out fruad or just unreliable
at times. Price comparison engines are one such source of merchant
reviews. Smaller companies sometimes sell their products on Amazon
marketplace and eBay, so there is another source of ratings and
reviews.
The site itself can indicate whether to trust it or not. A clearly
explained returns policy, extensive contact details, VAT number
if applicable, company number if applicable should all be easily
accessed on the site. All these facets can be researched if needs
be, by phoning the number, emailing for response time or checking
with Companies
House. Then there are the security certificates, such as Verisign.
Which you can click, and check on the merchants legitimacy. A Paypal
payment option, or the newly formed google payment system may also
indicate a legitimate business. All payments should also be conducted
on a secure URL address, which is as follows,
https://... the "s" is "secure"
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