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A:
A marketplace is a website which allows merchants and individual
traders to sell their wares through their system, for either a percentage
of the sale or for a listing fee. The sale system that a marketplace
uses varies from one to another, but they can generally be classified
into the following,
- auction
- fixed price
- classified ad
- store front
While some markerplace's concentrate on a niche item, such as antiques,
stamps, wine, art or coins. The best known marketplace sites cover
every product type imaginable. Some of the best known are as follows,
Amazon, Craigslist, eBay and iOffer. One of the most common features
of a marketplace site is it's rating system. Unlike in the real
world where it's difficult to discern a reliable trader, eBay and
others allow customers to produce a rating of the service and unless
a trader has a reliable history it becomes difficult to sell high
ticket items. The key to a marketplace's success is either a high
volume of traffic or quality traffic that will convert into sales.
You do not get something for nothing, and those marketplace operators
without a fee are likely to fall outside of either traffic ratio.
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